Privacy Policy

This Privacy Policy describes how Swaadly (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website (the “Site”). By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information to process your orders, improve our products and services, and provide a better experience on the Site.

(a) Device & Usage Information

When you visit the Site, we automatically collect certain information about your device and how you use the Site, such as:

IP address and approximate location
Browser type and version
Device type and operating system
Date, time, and duration of visits
Pages viewed, products seen, clicks and navigation patterns
Referring website or ad (if any)

Why we collect it:

To load the Site properly for your device
To keep the Site secure and prevent misuse
To analyse usage and improve design, performance, and content
To understand what products and pages are most interesting to visitors

We collect this information using cookies, log files, and similar technologies.

(b) Order & Account Information

When you place an order or create an account, we may collect:

Name
Mobile number
Email address
Billing address
Shipping/delivery address
Order details (products, quantity, price, date/time)
Payment-related details (payment method, payment status; not full card/UPI details)

Why we collect it:

To process and deliver your orders
To confirm your order and send updates
To provide invoices/receipts and order history
To detect and prevent fraud or suspicious activities
To provide customer support and resolve issues

This information is collected directly from you when you enter it on the Site.

(c) Payment Information

Payments on Swaadly are processed by our payment gateway partners. We do not store your full card numbers, CVV, or UPI PIN on our servers.

We may receive from the payment gateway:

A masked card number or payment method reference
Payment status (success/failure)
Transaction ID, date, time, and amount

We use this to:

Confirm your payment
Link the payment to your order
Handle refunds or adjustments where applicable

(d) Customer Support & Communication

When you contact us (via email, WhatsApp, phone, web forms, or support chat tools), we may collect:

Your name and contact details
Your order ID(s)
Details of your query, complaint, or feedback
Photos/videos of products or packaging, if you share them

We use this information to:

Respond to your requests and resolve issues
Improve our products, packaging, and service quality
Maintain records for training and quality control

(e) Marketing & Preferences (If You Opt In)

If you choose to receive marketing communications from us, we may collect:

Your name
Email address
Mobile number / WhatsApp number
Your preferences or responses to campaigns

We use this to:

Send you updates about new products, offers, discounts, and brand news
Personalise our messages where possible

You can opt out of marketing at any time by following the instructions in our messages or by contacting us at support@swaadly.com.

2. Minors

Our Site and products are not intentionally targeted at children under 13 years of age.

If you are a parent or guardian and believe your child has shared personal information with us, please contact us at support@swaadly.com and we will remove it where appropriate.

3. How We Use Your Information

We use your information to:

Operate and maintain the Swaadly Site
Process your orders and payments
Arrange delivery with our logistics partners
Communicate order confirmations, updates, and service messages
Provide customer support and handle issues
Improve our products, packaging, and user experience
Show you relevant products and offers (where permitted)
Maintain security and prevent fraud or abuse
Comply with applicable Indian laws and regulations

4. How We Share Your Information

We may share your information with trusted third parties who help us run Swaadly, such as:

Payment gateway providers – to process your payments securely
Courier/logistics partners – to deliver your orders and provide tracking
SMS/email/WhatsApp service providers – to send OTPs, order updates, and service messages
Chat/support tools – to provide live customer support
Analytics or advertising partners – to understand site usage and, where used, to show relevant ads

We may also share information if:

Required by law, court order, or government authority
Necessary to protect our rights, property, or safety, or that of our customers or the public

We do not sell your personal information.

If Swaadly is ever involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.

5. Cookies & Tracking Technologies

Cookies are small text files stored on your device when you visit our Site.

Swaadly uses cookies to:

Keep you logged in
Remember your cart and preferences
Analyse how visitors use the Site
(If enabled) Support advertising or remarketing

You can control cookies from your browser settings:

You may block or delete cookies, but some features (like keeping items in your cart or staying logged in) may not work properly if you do so.

6. Online Advertising & Analytics

We may use tools like Google Analytics or similar services to understand how customers use our Site, and we may run ads on platforms like Google or Meta (Facebook/Instagram).

These tools may collect information about:

Pages you visit
Products you view or purchase
Actions taken on the Site

We use this to:

Measure traffic and performance
Improve our website and campaigns
Show more relevant ads and offers (where applicable)

You can:

Manage cookies in your browser
Adjust ad settings on platforms like Google or Meta
Use opt-out tools provided by those platforms or industry groups (where available)

7. Data Storage & Retention

We store your information on secure servers or systems used by us or our service providers.

We keep your information for as long as necessary to:

Complete your orders and provide services
Maintain records for tax, accounting, and legal purposes
Handle disputes and enforce our agreements
Improve our products and services

When information is no longer needed, we will securely delete or anonymise it where reasonably possible.

8. Security

We use reasonable technical and organisational measures to protect your information from unauthorised access, misuse, or loss.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Your Choices & Rights (India)

As a user in India, you generally have the right to:

Access the basic personal information we hold about you (such as name, contact details, order history)
Update or correct your information if it is inaccurate or incomplete
Request deletion of your data, subject to our legal and business obligations (for example, records we must keep for tax or accounting)
Opt out of marketing communications at any time

To exercise these rights, you can:

We may need to verify your identity before processing certain requests.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes in how Swaadly operates
Changes in technology
Changes in applicable Indian laws or regulatory requirements

The updated Policy will be posted on this page with a new “Last updated” date. We recommend checking this page periodically.

11. Compliance with Indian Data Protection Law (DPDPA)

We process your personal information in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDPA), to the extent applicable to our business.

12. Governing Law & Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Delhi, India.

13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your information, please contact us:

Email: support@swaadly.com

Postal Address: Swaadly Foods Private Limited, A-804, FOUR SEASON, RAJEEV GANDHI, VIGYAN NAGAR, Kota, Rajasthan-324005

Grievance redressal officer (under consumer protection act and applicable rules): adil@swaadly.com

Last updated: 25th December 2025